Samsung Galaxy S25
Sync Licensing | Global Campaign, 2025
The Brief
Samsung was searching for the perfect track to accompany the global launch campaign of the Galaxy S25. The music needed to feel magical, innovative and emotionally resonant, capturing the sense of wonder that defines Samsung’s approach to technology.
The Selection
Our track “The Magic Path of Fairies” was submitted alongside music from numerous competitors through a sync licensing partner.
The selection process was highly competitive, with Samsung reviewing options from catalogues across the industry.
The track stood out for its distinctive blend of ethereal textures and forward momentum, qualities that aligned perfectly with the campaign’s visual narrative and the product’s positioning as a device that brings a touch of magic to everyday life.
The Result
“The Magic Path of Fairies” was selected as the hero track for the Samsung Galaxy S25 campaign. A placement that demonstrates how the right music, when it truly fits the brief, can emerge from a competitive field and become inseparable from the brand moment it accompanies.